The internet as advertising media
The internet is a very popular media and source of information for millions of people around the world. It is also very effective for advertising and as public public relations tool.
Another way of on-line advertising is by mailing lists.
We distinguish between two categories of advertising on the internet.
Banner advertising
With banner advertising you place a banner on high-traffic websites to post your ad. Banners of various sizes can be placed on different WebPages of a website or even across the whole site. The banner highlights your product, service or offer. By clicking on the banner the user will be taken to your website, where you can create a suitable landing page to provide further information. This kind of advertising is similar to posting a display ad in a newspaper. The Jerusalem Post website www.jpost.com is such a high-traffic website with more than 3 million visitors each month. Moreover the visitors to The Jerusalem Post website are very high profile and browsers focused on interest in Jewish and Israeli matters.
Search geared advertising
A very affordable web advertising technique is with search engines.
Let us say that you are selling Juadica. If you have a wonderful website (much better than your competitor's) people searching for a Hanukkia will find you on the first page of Google search results. Unfortunately the chances that you will show up on the first or evenon the second page are negligible. Searching for חנוכיה shows some 113,000 pages.People are therefore prepared to pay to get in the on top of the search results. These results are displayed as "sponsored ads". The cost of such advertising depends on the number of clicks. It can be a few shekels per day. This way of advertising is very flexible and easily controllable.
We at Jerusalem Media can help you with both kind of advertising.
We shall
- Advise you and place your ad correctly
- Assist you in making your advertisement effective
- Prepare the graphics - if required
- Translate English material into Hebrew and vice versa
- Make a landing page (webpage) for you and even a website
- Help getting reports of your online advertising campaign.
How to proceed
Call us on +972 2 673-3369 or contact us at ad@jerusalem-media.com to get all the information and to book your advertisement